Creating International Business: Resources for Higher Education Business Courses, February 2009
| Published Date | February 2009 |
|---|---|
| Type of Publication | Manuals |
| Publication Under | SOM Steering Committee on Economic and Technical Cooperation (SCE), Small and Medium Enterprises Working Group (SMEWG) |
| Accessed | 1494 |
| Pages | 66 |
| Download publication | Download |
Description
This book provides students with a practical approach to international business. It explores the planning processes and steps involved in expanding a business into overseas markets and common issues that businesses in the Asia-Pacific region face.
- Introduction
- Getting Started
- International Market Research and Selection
- International Market Entry Strategies
- International Business Administration
- International Marketing
- Appendix 1 – Glossary
- Appendix 2 – References