APEC Workshop on Intellectual Property for Small and Medium Enterprises (SMEs) and Micro-enterprises

A compliation of speakers presentations at the workshop on Intellectual Property for SME and Micro-enterprises held in Viet Nam in February 2006.

List of presentations include:

• WIPO activities concerning SMEs
• Creating and using IP assets to enhance competitiveness of SMEs
• Marketing and branding strategy: use of trademarks, GIs and industrial designs for business success
• Building a competitive edge: protecting inventions and utility models
• Protection of trade secret for SMEs
• Copyright and related rights issues for SMEs
• Exploitation of IP assets: direct exploitation, licensing and developing other types of strategic business relationships
• Promoting the use of IP instruments by SMEs; Best practices for use and exploitation of IP assets
• Valuation of IP assets: different approaches
• Integrating IP in the business plan and strategy: identifying, protecting, developing, managing IP assets