Digital Advertising Guide: Recommendations on Advertising Standards in the Digital Economy

The Digital Advertising Guide: Recommendations on Digital Advertising Standards in the Digital Economy is a compilation of proposals resulting from the Private Public Dialogue on Advertising Standards in the Digital Economy held on 23 August 2019 in Puerto Varas, Chile.

This guide was prepared considering the interests and main instruments developed by APEC economies in commercial advertising. It addresses the main advertising practices developed in the market, recognizing that the cross-border nature of digital advertising demands constant review of the applicable provisions, both of regulation and of self-regulation in advertising.

The guide is presented as a living document, which will allow all APEC economies to participate in its continuous update, considering the advances in technology and the development of new advertising practices.